BRAND STUDIES
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Brand Studies
Branding & Identity, Digital & Print, Products & Merch, Photo & Video, Consulting & Audit, UI & UX
Professional Storytelling, Hacienda La Rinconada, Bulletproof Coffee, McDonalds, GoPro, Soul Buffalo, & Leilo
BRANDING, LOGO, STATIONERY
Denver, Colorado [2023]
Professional Storytelling
Creating a modern yet timeless brand for a creative agency.
Worked hand in hand with the business owner to execute her vision for Professional Storytelling, including multiple early versions until we progressed to what is used today across team apparel, proposals, web, and business cards.
BRANDING, LOGO, APPAREL
Colombia [2025]
Hacienda La Rinconada
Designing a rustic and clean logo for a Colombian ranch.
Collaborated with the family business owners to elevate their branding for use across digital engagement and team apparel. Iconography landed on an intentionally designed cow motif, crafted from the R in the logo mark, in conjunction with ear tags, the iconic courtyard layout, and a cow hoof. The surrounding mountain range was also captured as a model inspired by the spine of the holsteins they care for.
I'M STILL WORKING ON UPDATING MY SITE :)
PLEASE REACH OUT IF YOU WOULD LIKE TO SEE ANY SPECIFIC WORK EXAMPLES!
Bulletproof Coffee
STRATEGIC PITCH, PRODUCT DESIGN, PROTOTYPE, COMMERCIAL
Denver, Colorado [2025]
McDonalds
Pitching a fresh approach to driving app traffic.
A Creative Advertising Campaign focusing on increasing consistent digital usage of the McDonald's App by incentivizing corporate and consumer social responsibilities, reintroducing products with photo-worthy packaging, and emphasizing delicious feel-good moments. The advertising campaign was created in collaboration with creative specialist Madi Garcia and presented to a regional McDonald's restaurant franchise owner.